Adolphe Mouron Cassandre
Briefly, the designer’s work is a
clear definition of the designer himself specially when we talk about 1900s
designers that because they were
putting together the concept of graphic design and printing at that time.
Cassandere is one of the earlier art deco designers. He follows sharp straight
lines to his brilliant goal to become important and effective from his first
graphics to the last one.
As a classification, his works fit into modern style but inspired from surrealism and cubism. The shaped structured forms demonstrate on large amount of his work. That gives him the choice of plying with positive and negative space smartly which creating a visual balance. He used san serif typography almost al the time but also used slap serif and serif type families sometimes.
He was combining the typography with the form in the
poster, which is a different approach than what was classical school following.
So the typography in Cassander approach is a shape should complete the image
not just a script in top of an image.
His designs tend to be self-explanatory
where they were not symbolic or mysterious. His color pallet contains wide
range of colors because he was showing a new simplified semi-realistic image in
each poster. That could be another reason for why his posters are
self-explanatory. The expressions that Cassander works have given to me are
mixed between having strong attention to the straight define shapes and being
familiar with the message behind the visual. Which was the traditional way to
impact on audience’s backgrounds in the first half of 1900s.
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